Appreciation marketing, what is it?

Appreciation Marketing could also be called relationship marketing, because really the relationship with your customers is what will keep them comming back and doing more business with you. Studies show that a "Thank You" shortly after the sale even if just a phone call will increase buiness by 17%. A card is a great way to say "Thank you" and with some of the systems available today you can send a card with your own handwritting through the mail via the internet in less than 60 seconds.
The main reason that appreciation marketing is so effective is every human beings inate desire to be liked and appreciated. (it is actually the one thing that we all have in commmon) Its really about just being a caring person and letting your customers feel that. The old saying "it isn't personal, its business" is not the case anymore. Business is personal and people want to know you appreciate them and their business. People want more personal realtionships.
The #1 reason a customer leaves and does business with your competition is they feel been taken for granted. With most small businesses having to replace 50% of customers every 5 years, appreciation should be a major focus for all of us.
In summary it only takes a few seconds to show your customers that you appreciate them and their business, but these little acts of kindness will pay dividends a lot longer than you could have ever hoped for.
Thank you for your time. I appreciate your interest!