Well is it time for you to start your appreciation marketing? It is never to late to start.
My wife and I recently started a new business venture. It is an old tyme photography business. We went to events and set up. So in the traveling and setting up and tearing down, etc I did not have time to always find an internet connection and send my cards of appreciation to our customers. I knew this would be invaluable to my wife's business. So the summer has come to an end the girls are back in school and I have an internet connection. So I finally get to start sending out Thank You cards. At first I thought it has been 4 or so months since having some of these customers in, but I still know the value so I started to send them anyway.
So far the feedback has been great. We have gotten letters back from some of our customers thanking us for the cards as well as facebook posts, and even emails and calls. I am so glad I sent those "Thank You's" On top of that some are even interested in sending cards with their photos to others as well. (seems like a good time to show them how)
How do you start?
I have now been making it a daily practice to send at least 2 cards a day. 1 business building and one Hearfelt card. It has been a great experience for me and I am getting regular feed back that is all so welcome and exciting. The feelings I have when I send them benefit me and the fact that I get to make a friends day makes it even more rewarding for them.
You can start simple and add as you go. You can see how easy it is by using a service like the one found at www.winwithappreciation.com
Then after you get started on the service I would suggest you start with at least 2 a day. Remember studies show that saying thank you shortly after the sale will increase business by 17%.
If you have time I would also suggest a "Thank You" phone call. What is a Thank you phone call. Simply with in 24-48 hours after a new customer comes and does business with you call them not to sell them anything. Just to say "THANK YOU" for your business and or the opportunity to do business with you. Then after you hang up if you haven't already sent the "Thank you" card get it sent.
So I would say the time to get started is now.
Sunday, September 11, 2011
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