Marketing and relationship marketing

Building a strong sustainable business takes using both. Here is a great video explaining the styles and how our relationship building tools benefit a business and/or an entreprenuer.
https://m.youtube.com/watch?v=kb3n-l9gcpc

Daily Random acts of kindness

This is a friends comments after recieving cards and gifts a short time ago. We never can tell how our random acts of kindness are going to impact the life of the people we care about as well as the person on the receiving end of our kindness.  I encourage everyone to never let someone you care about to go to their mailbox and  only pull out bills or junk mail.

I had not gotten my mail since my mother passed away. I was not in a hurry because I new there would be several card expressing their condolences and love and would bring all my emotions to the surface. I wanted to wait for awhile after the funeral when my emotions had settled down. (It did not help to wait)

When I picked up the mail, I was extremely humbled by how many of you took the time to expressed your feelings of warmth, sympathy, kindness and love. I express my gratitude to everyone of you who sent me a card, those of you who sent flower and those of you who expressed your expressions of love and concern on social media, as well. I stayed up half the night reading them.

I want to tell you of one card that the person who sent it had no idea of the emotion and incredible warmth that would come over me when I opened it. I had tears in my eye already and then I opened this card and the flow of water that ran down my face did not stop for quite some time after.

On the front of this card was the quote from of my mom's favorite book, Charlie's Monument. I had just decided 2 or 3 weeks before my mom's passing to frame this quote and I was going to give it to my mom this Mother's Day. The place that framed it had just sent me an email of the finished gift. As my good friend Robert Green would say, "Coincidence? I think not."

Last night I was reminded of what a simple card can do for someone to lift them to a higher level of happiness, comfort, love and joy. Unlike any other product that is bought and used in our industry, I believe ours has the power to heal, straighten and bring joy to one's soul unlike any other.

Thank you, Jordan Adler for that special moment in time that was not a Coincidence for you to find that quote and send it on the front of your card to me.

Thank you everyone for lifting me up with all the wonderful cards in a time when I truly needed it..

Refrigerator Marketing, Lets Grow Your Profits!

Hello friends,

  What the heck is refrigerator marketing? Well it could also be called Mantel marketing, or desk marketing, or even Top of Tv marketing. If you give your customer something that they value so much they will put it out in plain sight so everybody can see it that is what I call refrigerator marketing. Now what in the world can you give someone that they are going to love so much to display it, so anytime somebody sees it they are going to brag on you and your business, Creating a sure fire flow of referrals for YOU and your business?          Greeting Cards is the answer.

   Now before you judge this isn't your mom and dads style greeting card. Nope its not an email card that is going in the trash folder almost immediately either. Now we all know that sending greeting cards is just smart business. Pros like Havey McKay, Tom Hopkins, Eric Worre, Joe Girard, and countless others have taught that for lots of years. So you should be doing that already.(although you might be surprised by the number of businesses that don't) Most don't cause the inconvenience, cost and time involved, but they leave thousands and possibly even millions of $ on the table when they don't.

With technology advancing the way it is these problems have been solved. I'll give you a link so you can even test drive their system in just  moment. {I am a distributor for it} That system is the best and most affordable way to create Refrigerator Marketing for your business.

 I am going to give you some tips on making your cards become some refrigerator marketing for you.
In the ealier blog we spoke about how putting pictures on the card makes it more personal and you create a relationship with your customer. Now how you get their refrigerator (or mantel coffee table etc.) marketing your business?

It is almost to simple. You make them the star of your card. Almost no one likes to have their picture taken. But what does everyone always look for in a picture? To see if they are in it. So send your cards when ever you can with them on the front of  and maybe on the inside to.
Well you say I don't have a picture of them one of you works but the things and people they love they are posting online all the time. Remember they own those photos, use them only in a way that is conducive to celebrating them and their lives NOT your advertising.

Now when they receive that card in the mail you are most likely going to get some positive feed back. (how much or how usually depends on how accessible you are to them) But remember your not doing it for that you are celebrating that friend, coworker, customer...
And then finally they are most likely going to display that card, on the refrigerator or mantel the top of the TV.  Oh yeah the best part is everytime they walk by it, look at it, glance and see it YOU ARE NOW ON THE TOP OF THEIR MIND. Now when their friends and family are in their house or work space where every they have put that card they are going to ask about about it. Of course they are going to tell them how they got it  And how  you are theirs.
 Their plumber Joe, sent it to them ain't it Kool!
Their friend Steve sent it, he does my financial planning... etc

Hopefully you see the huge potential this can have for you and your business.
The link is www.sendoutcards.com/jodyogden, Share this article with a Friend and give me a call let me know you did and I'll Give you a FREE account and even pay for your first few cards and Postage.
Cheers and lets Grow Grow Grow your profits!
Jody Ogden
970-769-3331
jody@jodyogden.com