Hello friends,
What the heck is refrigerator marketing? Well it could also be called Mantel marketing, or desk marketing, or even Top of Tv marketing. If you give your customer something that they value so much they will put it out in plain sight so everybody can see it that is what I call refrigerator marketing. Now what in the world can you give someone that they are going to love so much to display it, so anytime somebody sees it they are going to brag on you and your business, Creating a sure fire flow of referrals for YOU and your business? Greeting Cards is the answer.
Now before you judge this isn't your mom and dads style greeting card. Nope its not an email card that is going in the trash folder almost immediately either. Now we all know that sending greeting cards is just smart business. Pros like Havey McKay, Tom Hopkins, Eric Worre, Joe Girard, and countless others have taught that for lots of years. So you should be doing that already.(although you might be surprised by the number of businesses that don't) Most don't cause the inconvenience, cost and time involved, but they leave thousands and possibly even millions of $ on the table when they don't.
With technology advancing the way it is these problems have been solved. I'll give you a link so you can even test drive their system in just moment. {I am a distributor for it} That system is the best and most affordable way to create Refrigerator Marketing for your business.
I am going to give you some tips on making your cards become some refrigerator marketing for you.
In the ealier blog we spoke about how putting pictures on the card makes it more personal and you create a relationship with your customer. Now how you get their refrigerator (or mantel coffee table etc.) marketing your business?
It is almost to simple. You make them the star of your card. Almost no one likes to have their picture taken. But what does everyone always look for in a picture? To see if they are in it. So send your cards when ever you can with them on the front of and maybe on the inside to.
Well you say I don't have a picture of them one of you works but the things and people they love they are posting online all the time. Remember they own those photos, use them only in a way that is conducive to celebrating them and their lives NOT your advertising.
Now when they receive that card in the mail you are most likely going to get some positive feed back. (how much or how usually depends on how accessible you are to them) But remember your not doing it for that you are celebrating that friend, coworker, customer...
And then finally they are most likely going to display that card, on the refrigerator or mantel the top of the TV. Oh yeah the best part is everytime they walk by it, look at it, glance and see it YOU ARE NOW ON THE TOP OF THEIR MIND. Now when their friends and family are in their house or work space where every they have put that card they are going to ask about about it. Of course they are going to tell them how they got it And how you are theirs.
Their plumber Joe, sent it to them ain't it Kool!
Their friend Steve sent it, he does my financial planning... etc
Hopefully you see the huge potential this can have for you and your business.
The link is www.sendoutcards.com/jodyogden, Share this article with a Friend and give me a call let me know you did and I'll Give you a FREE account and even pay for your first few cards and Postage.
Cheers and lets Grow Grow Grow your profits!
Jody Ogden
970-769-3331
jody@jodyogden.com
Saturday, April 23, 2016
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