Appreciation and asking for a referral.

You know that you want to let your customers know you appreciate them and their business.As you show your appreciation you should expect the same from your customers.
When they call to say thank you or when they let you know you've done a good job for them ask them to put it on paper or better yet get a recording or a video of them and thier testimonial or thier appreciation.Use it in your marketing and if you put video posted online then send them a link and encourage them to share the video with their friends and family! Bonus (This gets them reffering you.)
They are the star of your video, just think how you might feel if your testimonial was published on a website of a business where you frequented. In doing little things like this it makes everyone a winner. You have your testomonial for your business. They feel like a star and that they and what they think is important to you. It all comes down to the relationship. A question I suggest asking yourself regularly is " How can I show my customers I care and that I want them to be by Best Friends?".
In conclusion you know that your best referrals are the ones you recieve from your customers to their friends and family. You should make referring you as easy as possible for them and don't forget to ask them to. 92% of people say they would give a referral, only 5% are asked.

Have an awesome day and Give someone an awesome day too.
Jody

ps. Another idea send a few post cards to your customers with postage paid with their testomonial on it and ask them to send them to a friend or family member.